"Story in a game is... not that important" - John Carmack
"...without a story a game is a lesser thing..." - Bungie
"I mean games, maybe it's challenging to make you cry... but games that make you jump up out of your chair and smile and laugh and throw down your controller... I mean when's the last time you read a book and had that reaction?" - Joseph Staten
"We wanted to create something that stood out from the crowd a little bit." - Marcus Lehto
"For the game to be interesting, the guys you're playing against have to be fun to play." - Shi Kai Wang
"The basic design for a weapon needs to be fun to shoot and fun to be shot at." - Francois Boucher-Genesse
"You can have all the great graphics and all the different characters and lots of different weapons with amazing effects but if you don't nail that 30 seconds, you're not gonna have a great game." - Jaime Griesemer
"This is gorgeous, but this is an absolutely awful space to fight bad guys in. This space needs to be fun before its pretty." - Adrian Perez
"Its pretty obvious to us when we start working on these maps that they have to be fun for the hundredth and the two hundredth and the thousandth time." - Steve Cotton
"Watching people run through your map challenges a lot of the assumptions you made about it like 'oh I think people will use this hill for sniping', and then no one uses it. Then you get great comments like 'this map sucks', 'I hate this spot', 'I hate you'..." - Chris Carney
"If you somehow believe that what you're doing is the greatest thing ever all the time, its absolutely not going to be the greatest thing ever." - Jason Jones